What is CRM?
In a simplest concept CRM (Customer Relationship Management) means a different software modules bundled in ONE and meeting daily, monthly and yearly activities in a very meaningful way.
There is an emphasis on handling incoming customer phone calls and email, although the information collected by CRM software may also be used for promotion, and surveys such as those polling customer satisfaction.
CRM helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers.
It's a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. After all, good customer relationships are at the heart of business success.
Once thought of as a type of software, CRM has evolved into a customer-centric philosophy that must permeate an entire organization. There are three key elements to a successful CRM initiative: people, process, and technology.